All Case Studies
Legal Services
4 monthsLocal Law Firm Goes from Page 3 to #1 in Every AI and Google Result
SEO & GEO
Content & Dynamic LPs
Paid Media
AI Visibility
Dominant
Google Map Pack Rankings
Not ranked → #1 for 12 terms
+738%
Monthly Leads
8 → 67
Market leader
AI Recommendations
0 → Cited in 85% of queries
-85%
Cost Per Lead
$340 → $52
The Challenge
A 20-year-old law firm that had never invested in digital marketing. They were on page 3 of Google for their core practice areas and completely invisible in AI search. Referrals were drying up and they needed a digital pipeline.
Our Solution
Complete local SEO overhaul with Google Business Profile optimization, 30+ city-specific landing pages, AI-optimized practice area content, and a reputation management system. Combined with targeted Google Ads for high-intent legal keywords.
"We spent 20 years building our reputation through word of mouth. Toasty AI put that reputation online in a way that actually generates business. Best investment we have ever made."
David Sterling
Managing Partner, Sterling & Associates